St Michaels Inn

As a long established hotel near St Andrews, St. Michaels Inn sought a new visual identity to coincide with a re-launch. The goal was to represent the top-tier service offered, adopting a contemporary perspective to align with the market and attract a new client base.

Logo for St. Michaels Inn, established 1799, featuring a stylized horse head within a circular emblem.

Brand Identity & Guidelines

Logo Design

Illustration

Printed Collateral & Digital Graphics

A promotional graphic for St. Michaels Inn with the inn's logo, name, and establishment year, divided into four color blocks.
Illustration of a large house with multiple gables, chimney, dormer windows, and a greenhouse attached on the left side. The house features black trim and a tiled roof.
Collection of postcards and papers on a dark textured surface, with a silver pen nearby.
A white lighthouse on a grassy hill at sunset with a cloudy sky in the background with St Michaels Inn horse icon
Business cards for St. Michaels Inn, with an illustration of the inn and contact information, placed on a dark blue surface.
A stone wall composed of irregularly shaped stones, some of which are covered with white lichen, with purple flowers and green plants growing at the bottom right corner.
Postcard with an illustration of St Michaels Inn, placed on a decorative ceramic plate on a beige textured cloth, with a leafy plant in the background.
Three social media post previews. The first shows the logo and name of St. Michaels Inn in gold on a dark background. The second features a golf course scene with the text "Tucked away on the East Coast of Scotland, we are worth finding on your travels." The third displays a house with the text "Serving Breakfast, Lunch and Evening Meals" and a small logo.

Work created at Creative Graffix

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