Strathearn Living Well

Brand identity and logo design for a community interest group, set up in lockdown to help people live well.

The logo has been designed to have a warm, approachable look and feel. The heart, line and circle motifs are stacked precariously as a totem to suggest an element of balance – the idea that the collective aims to help people live a balanced life. The heart sits at the top of the totem and is symbolic of a focus on living well. 

A light purple background with the words "Strathern Living Well" in black text. There are three pastel-colored shapes: a light green heart, a peach circle, and a yellow rectangle. The shapes are arranged vertically on the left side of the image.

Brand Identity & Logo Design

Social Media Graphics

A vertical framed poster on a concrete wall with pastel-colored text that reads, 'living well... it’s a balancing act,' with a design of pastel circles and lines. The poster is partially lit by sunlight.
A blue smartphone with a purple screen displaying the text "mind body feet" and a logo, placed on a yellow surface with white and beige blocks nearby.
A teal background with white text that says "live well in lockdown." There are purple arrows pointing upward, a yellow circle, and a small graphic with a heart at the top and a circle at the bottom, with the words "Strathearn Living Well" in the bottom right corner.
A graphic design with a beige background and two pink arrows pointing upwards. A purple circle is at the bottom, and a light blue heart is in the middle of the arrows. The text reads: "making time for you... you're invited to take a short break and explore ways to live well in lockdown."
Inspirational message on a pink background with yellow starburst design, saying 'be inspired... discover something new and make time for you.' Below it, words 'Strathearn Living Well' and a small purple circle with a light blue heart shape.
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