Text that reads 'Henderson Loggie' with a small yellow bar graph icon beside the text.

Henderson Loggie

Henderson Loggie are a leading chartered accountancy firm in Scotland, with a team of 190+ partners. They were looking to develop a brand that would establish them as a forward-thinking, people first organisation, operating within a contemporary market.

Brand Identity & Guidelines

Illustrations

Printed Collateral & Digital Graphics

Wall Vinyls

As part of the brand, I created a library of illustrations.

Offering ownable assets helps display personality and stands out in a sector that is often saturated with generic stock imagery. The playful illustrations match the energy and enthusiasm of Henderson Loggie.

A gif of an animated logo of Henderson Loggie
A woman in glasses standing in front of a whiteboard covered with colorful sticky notes, giving a presentation to a group of people seated at a table with laptops, notebooks, and pens.
Close-up of a business document with a letterhead reading "Henderson Loggie" and an email address, placed on a yellow surface, with part of an electronic device displaying a digital sketch of a building with a ladder.
Moving gif of hand-drawn sketches of various objects for Henderson Loggie brand
Hand-drawn icons in purple including a piggy bank, notebook, briefcase, pen, cactus, calculator, camera, graduation cap, chart, lock, coffee pot, clock, crane, plants, speech bubble, envelope, folder, heart, game controller, building, bell, microscope, magnifying glass, location pin, thumbs up, light bulb, ladder, and a water bottle.
Colourful infographic with text and sketches about company values and services. Contains blocks of purple, yellow, pink, and peach with icons like a rocket, briefcase, potted plant, and coffee mug.
An infographic with the headline 'We cut through complexity to provide clear and insightful support and advice.' It shows a bar graph with five upward-trending bars in shades of orange, pink, and cream, with icons of a graph with an arrow and a percentage symbol.
A collection of blue line drawings of various icons related to environment, technology, and communication, including a window, wind turbine, potted plant, checkmark, webpage, sun, speech bubble, plant, search bar, network diagram, rocket, recycling symbol, document, play button, plant in a pot, pie chart, smartphone, percentage symbol, document, and more, on a light background.
A graphic with a light orange background displaying the message, 'Our vision is to be the first choice in Scotland, as a place to work and for our services to owner-managed businesses.' There are illustrations of a ladder, blocks, and a lightbulb in pastel colors on the right side.
Person holding a smartphone displaying an Instagram post about visual balance and detail.
Open brand guidelines booklet showing logo spacing and sizing instructions for 'Henderson Loggie' logo, with sample logo versions.
Interior of a waiting area with a blue wall featuring info about the company's founding in 1909, a flat screen, and a golden skyline illustration. Two bright orange chairs are in front of the wall, with a table holding magazines between them.
Next Project

Work created at Creative Graffix

Motion Design: Zoë Arlidge-Lyon