Ethie Mains

Brand identity and logo design for a family run farm in Angus who were looking to develop holiday cottages on site and promote transparency and community engagement in keeping with Scottish Land Commission guidance.

Brand Identity

Logo Design

Brand Guidelines

Line art drawing in brown outline of a stylized landscape with a sun setting or rising over cliffs, a soay sheep, and a body of water with waves.

A logo encompassing
aspects of the land.

From the coastal setting, to the cliffs, fields and soay sheep, the gives an immediate sense of the area and what is on offer. The colours, typography and imagery were designed to create a fresh and inviting feel, playing into romantic notions of a getaway in the Scottish countryside.

A logo of Ethie Mains with a stylized line drawing of a sun, ocean, landscape, and a sheep, over a changing landscape photography
A collection of informational cards with descriptions and illustrations about Ethie Mains farm, featuring a sunset logo, with some cards showing images of the coast and farm landscapes.
Business cards for Ethie Mains, featuring a logo with a stylized landscape and the name in brown text, placed on a wooden surface with a light blue background.
Text on green background explaining that Whiting Ness to Ethie Mains is a site of scientific interest (SSSI) with a long rocky shore in Angus, measuring about 11 km.
Three mobile phone screens showing different travel and scenic destination posts with icons and text descriptions.
Minimalist line art illustration of a landscape with a sun, mountains, a sheep, fields, and water, divided into sections within a rounded rectangle.
Illustration of a landscape with a sunrise, a goat, fields, and water, over a background of green grass, with the text 'Ethie Mains'.
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