Peter Marshall Farms

Brand identity and logo design for a family run farm - of more than fifty years - based in Alyth, specialising in the cultivation of soft fruit

They were looking to update their image, and create a comprehensive brand identity to reflect the farm’s heritage and commitment to quality.

A green background with a beige outline of a small branch with leaves and berries, and the words "PETER MARSHALL farms 1942" in yellow text.

Brand Identity

Logo Design

Brand Guidelines

Striking a balance and providing longevity.

I designed the brand to strike a balance between modern and traditional, with attention being drawn to the heritage of the farm by featuring the established date within the primary logo.

The somewhat contemporary colour palette was chosen to have a soft, earthy feel that purposefully contrasts with the vibrant colours of the fruit the farm produces, and the icon within the logo is an abstract representation of fruit the farm grows, without being too prescriptive — meaning this could be used across collateral and have longevity as the farm continues to grow.

Four logo colour ways for Peter Marshall Farms, each with the farm's name, establishment year 1942, a stylised plant graphic.
Green sign reads 'Peter Marshall Farms EST 1942' with a leaf illustration above the text, standing on a grassy area near rocks and trees.
Collection of marketing materials and a smartphone displaying Peter Marshall Farms branding. The materials include photos of people working on the farm, blueberry imagery, and farm branding elements.
Four different colored backgrounds with circular logos that read 'Fourth Generation Family Farming' around a large number '24' with small leaf designs.
Clear plastic cups filled with fresh strawberries on a small wooden display stand, with a chalkboard sign in the background advertising chocolates and strawberries.
Two business cards for Peter Marshall Farms placed on a textured white surface, with a pink background visible at the bottom left corner.
Red plastic crates filled with fresh strawberries in a market or grocery store. Shelves in the background hold various packaged flours.
Display board with multiple color samples, including green, beige, and off-white, and various logos and text related to family farming and color codes.
A box of fresh red cherries in a white paper container, with more cherries and strawberries visible in the background.
Illustration of a sprig with berries and leaves on a beige background.
A woman with a bun hairstyle wearing a red T-shirt and blue jeans placing strawberries into a container in a glass display case at a grocery or market store.
Rows of jars of strawberry and orange marmalade with green labels, displayed on a wooden shelf at a market.
A greenhouse with a large strawberry graphic on the side, two children running inside, hay bales, and outdoor farm scenery.
A small rustic shop with red barn-style doors decorated with pink and orange flowers and greenery, located in a wooden shed with a corrugated metal roof and surrounded by planters with greenery.
Design brand guide page featuring various logo color options, color palette, and branding guidelines for Peter Marshall Farms.
Multiple baskets filled with fresh, ripe strawberries.
Sign that reads 'Peter Marshall Farms EST 1942' attached to a wooden structure with background of green fields and trees.
A sandwich board sign with a yellow background that says "We Are OPEN" with additional information about fresh produce and payment options, standing on a pink background.
A clear plastic container of fresh blueberries with a green and white label from Peter Marshall Farms, established in 1942, on a light pink surface.
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