Scotland Loves Nature

Campaign identity and illustrations for Scottish Environment Link’s “Scotland Loves Nature” Campaign.

The identity combines vibrant colours, hand drawn illustrations and abstracted map shapes to create a cohesive and engaging visual narrative, designed to grab attention and invoke action.

The campaign aims to draw attention to nature in crisis and calls on the Scottish government to take meaningful action by setting legally binding targets for nature recovery.

Campaign Identity

Logo Design

Illustration

Guidelines & Sample Graphics

Campaign Booklet Design

The logo.

The logo features a stylised bird and leaf, drawn with a single, fluid stroke. The intertwining of the bird and leaf symbolises the unity and interdependence of all natural elements. It underscores the campaign’s message of holistic nature conservation and the need for a collective effort to protect it. Together, the bird and leaf form an abstract shape of a heart, tying directly into the campaign name “Scotland Loves Nature”.

The Illustrations.

The illustrations feature a relaxed, organic line quality that mimics the natural and imperfect beauty found in the wild. The hand-drawn aesthetic brings a sense of authenticity and warmth to visuals.

A graphic with four different colored backgrounds displaying the phrase 'Scotland Loves Nature' along with a stylized leaf icon in different colors.

hand drawn Illustration of a grouse with a speckled body and a curved beak, set against a green background, for scotland loves nature campaign

A hand holding a purple book with illustrations of a watering can, bees, and a person gardening in a garden with purple flowers in the background.

A line drawing of two people, one male and one female gardening on a purple background with scotland map in background.

A person holding an open booklet with text inside, with purple flowers in the background. The Booklet is for the scotland loves nature campaign - 40 voices for nature

Three mobile phone screens displaying campaigns supporting nature and wildlife in Scotland, with slogans about wildlife risk, calling MSPs to action, and promoting detailed environmental efforts.

Close-up of purple flowers and a bee hovering nearby, with a white paper featuring a bee illustration and a magnifying glass in the foreground.

hand drawn illustration of a girl with pigtails, holding binoculars, standing against a background of a zoomed in abstract graphic of a scotland map

Open book held by a person, the page includes text about swimming in the North Sea and a colourful illustration of a whale, with a background of blurred purple flowers and green foliage.

A digitally illustrated image of a megaphone with flowers and bees flying around it on a green background.

Scotland Loves Nature Campaign Graphic featuring a grouse illustration

Illustration of a megaphone, with small flowers and bees, on a green background with text about nature conservation in Scotland.

A stylized illustration of a magnifying glass focusing on a bee, set against a bright green background with abstract shapes.

A green informational flyer promoting nature and environmental protection in Scotland. The flyer features text and illustrations advocating for the preservation of natural heritage and encouraging public participation in conservation efforts, supported by various Scottish organizations.

Illustration of a seal with a white and green body against a dark purple background with pink map of scotland.

Illustration of a girl and a grouse on a bright green background. Text reads, 'Scotland loves nature' with a green leaf and bird motif

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