RSPB Wild Dundee

Visual Identity, illustration and campaign visuals for Wild Dundee — an RSPB initiative engaging Dundee's community in urban nature conservation and climate awareness.

The Wild Dundee project provides the RSPB with a chance to engage the local community in urban nature conservation and climate awareness, collaborating with organisations such as Ninewells and NHS Tayside.

An illustrative approach helped create a unique visual identity for the project, designed to connect with the Dundee community in a fresh and adaptable way, while ensuring consistency and longevity across all materials.

Illustration of Dundee's skyline with colourful buildings, the Lawr, and two flying birds, with the RSPB Scotland logo on the left.

Visual Identity

Illustration

Digital Templates

Banner Design

ScotRail Digital Totem Campaign

Illustration of the Caird Hall in dundee with birds flying around and the words 'Wild Dundee.'
Illustration of three people in an urban area during sunset: one person using binoculars, a man in a wheelchair holding a flower and sitting on a scale, and a person pointing upward. A bird flies in the sky, and buildings are in the background.
Illustration of a boy pouring water from a blue watering can onto a plant in Scotland, with buildings and trees in the background.
A laptop on a wooden table outdoors displaying a website about Wild Dundee Events. The table also has a glass of water, a notebook with a blue pen, and a smartphone. Potted plants are on either side, and a garden with green plants and a wooden fence is in the background.
Two vertical banners with illustrations promoting the Wild Dundee campaign, featuring city and nature scenes, and a logo for RSPB Scotland, set against a blue background.
A tote bag hanging from a branch of pink blooming cherry blossoms. The tote features a painted blue and white bird with the words "WILD DUNDEE" underneath.
Two informational flyers laid out on grass, one with a blue sky and birds, the other with a person watering plants and a yellow building, both displaying the RSPB Scotland emblem and placeholder text.
Next Project